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“I am a man with a mission,” Junction Point founder and Epic Mickey developer Warren Spector at the opening keynote of PAX Prime 2010. His mission is to convince so-called “gamers” — those who associate themselves as part of a specific cultural, outsider niche of videogame players — to embrace growth and let the rest of the world in.

“We are an artform,” said Spector, to applause. “For years I felt silly saying that. But no more. I am never going to feel awkward or strange about that, and I am no longer going to worry about society’s judgement.”